Quick answer: In Workflows, start from the Lead Nurture template (or build from scratch), add a trigger, then chain Send Email actions with Delay and Condition nodes so leads receive a timed series of relevant emails. Activate it, and new leads are nurtured automatically until they engage.
A lead nurturing workflow keeps prospects warm with a timed series of helpful touches, so no lead goes cold from neglect.
Before you start
Choose a relevant audience, working sender, and a clear next step. Define exit behavior before enrolling contacts.
Practical example
Send an educational first message, wait, and follow with a useful example only for contacts still eligible. Test how a reply or opt-out affects subsequent actions before activation.
Check your result
If a contact receives an unexpected follow-up, inspect enrollment history, condition outputs, and stop rules. Avoid overlapping workflows that send similar messages to the same person.
How to build it
- Open Workflows and click New Workflow.
- Choose From Template → Lead Nurture (or build from scratch).
- Set the trigger — for example, when a contact is added or on a schedule.
- Add Send Email actions for each nurture touch.
- Insert Delay nodes between emails (e.g., wait 3 days).
- Add Condition nodes so the flow branches or stops when a lead engages.
- Configure each node and connect them.
- Activate the workflow.
A simple nurture structure
| Step | Node | Purpose |
|---|---|---|
| 1 | Send Email | Welcome / value intro |
| 2 | Delay | Wait a few days |
| 3 | Condition | Continue only if no reply |
| 4 | Send Email | Educational / social proof |
| 5 | Delay + Send Email | Final nudge with a clear CTA |
How to monitor and improve
- Review the Executions tab to confirm leads progress through the steps.
- Watch engagement in campaign analytics.
- Adjust timing, content, and conditions based on what drives replies.
Best practices
- Lead with value before any ask.
- Use conditions to stop nurturing once a lead replies or converts.
- Keep delays sensible — a few days apart, not daily.
- Personalize with templates and variables. See How to Create Reusable Email Templates.
Frequently Asked Questions
How is a nurture workflow different from a sequence campaign?
A sequence campaign is a self-contained multi-step email campaign; a nurture workflow can combine email steps with broader logic, triggers, and other actions on the workflow canvas. Use whichever fits your complexity.
How many emails should a nurture flow have?
Enough to build trust without overwhelming — often 3–5 touches spaced over a couple of weeks. Always stop when the lead engages.
Can I trigger nurturing automatically for new leads?
Yes — use a trigger like "contact created" so newly added leads enter the nurture flow automatically.
Related articles
- How to Automate Tasks With Workflows
- How to Create an Email Sequence With Follow-Ups
- How to Personalize Cold Emails at Scale
Automate the timing and the touches so every lead gets nurtured — and stops when they're ready to talk.