Cold email & outreach guides
Free, practical guides to help you run outreach that converts, from deliverability and copywriting to benchmarks and lead generation.
Check a domain before you send
Authentication is the first step in the deliverability guide. Run the lookup, then read the playbook.
- Authentication
SPF, DKIM and DMARC for Cold Email
What Gmail and Yahoo require from senders, what each record does, and the SPF 10-lookup limit.
Read the explainer - Deliverability
Cold Email Deliverability: The Complete Guide
Authenticate your domain, warm up inboxes, and keep cold emails out of spam: the foundation of every campaign.
Read the guide - Copywriting
How to Write Cold Emails That Get Replies
The anatomy of a high-reply cold email, a reusable template, personalization at scale, and follow-up strategy.
Read the guide - Subject Lines
Cold Email Subject Lines That Get Opened
Proven formulas, principles, and mistakes to avoid so your emails earn the open on every device.
Read the guide - Benchmarks
Email Open & Reply Rate Benchmarks
Realistic ranges for open, reply, and bounce rates, what drives each metric, and how to improve them.
Read the guide - Lead Generation
B2B Lead Generation: A Practical Guide
Define your ICP, choose channels, build a repeatable process, and qualify leads that actually convert.
Read the guide
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