Quick answer: Create a Content Agent in Agents, set its content type, topic, tone, length, and SEO keywords, then enable it. The agent generates blog posts, articles, or copy automatically; review the drafts in its Tasks tab, edit, and publish.
A Content Agent is your always-on writer. Configure your topics and style once, and it produces a steady stream of drafts you can refine and publish.
Before you start
Prepare a focused content brief, relevant project context, and an editorial owner. Define which claims require supporting evidence.
Practical example
Ask for a draft answering one buyer question with a practical example and a suggested outline. Review facts, links, tone, and originality before moving the draft into publication.
Check your result
If successive drafts repeat the same ideas, vary the brief and narrow each topic. Check task errors and usage if generation stops; enabling an agent does not prove that content was published.
What a Content Agent does
- Generates blog posts and articles.
- Creates marketing copy and product descriptions.
- Develops content ideas.
How to set one up
- Open Agents and click New Agent.
- Choose Content Agent.
- Name and describe it.
- Configure:
- Content type — blog, article, social, etc.
- Topic — what to write about.
- Tone — professional, casual, technical.
- Length — target size.
- Keywords — SEO keywords to include.
- Enable and create it.
Content Agent vs. Auto Generator
| Use a Content Agent when… | Use the Auto Generator when… |
|---|---|
| You want an autonomous writer for a topic area | You want scheduled jobs tied to a project |
| You'll review drafts as they're produced | You want a fixed cadence (daily/weekly) |
For scheduled, project-based generation, see How to Automate Content Creation With the Auto Generator.
Best practices
- Give clear topics and keywords so drafts stay on-strategy.
- Always review and edit AI drafts before publishing.
- Pair with a content calendar so output has a home. See How to Build a Content Calendar.
- Monitor the agent's success rate and refine its configuration.
Frequently Asked Questions
What content can a Content Agent create?
Blog posts, articles, marketing copy, product descriptions, and content ideas — based on the topic, tone, length, and keywords you set.
Should I publish its output directly?
No — always review and edit for accuracy, voice, and intent before publishing.
How is this different from the Auto Generator?
A Content Agent is an autonomous writer you configure by topic; the Auto Generator runs scheduled, project-tied generation jobs. Use whichever matches your workflow.
Related articles
- How to Automate Content Creation With the Auto Generator
- How to Generate SEO Blog Posts With AI
- What Are AI Agents and How to Use Them
Configure your writer once, then review and publish a steady stream of on-brand drafts.