Quick answer: Open your project's Competitors tab, add the competing websites you want to track, and review their positioning against yours. Crawl their sites to inventory their content, then compare keywords to find gaps you can target with new or improved content.
Competitor analysis tells you what's already working in your market so you can target the gaps. In OutreachBox, competitor tracking lives right inside your project alongside your keywords and crawl data.
Before you start
Pick sites competing for the same audience and questions. A business competitor may differ from the sites appearing for a particular search.
Practical example
If competing guides explain setup but skip troubleshooting, add a tested troubleshooting section to your own guide. Match the reader need while contributing your own examples and evidence.
Check your result
If a competitor ranks for a term outside your offer, it may not be a useful opportunity. Check relevance and your ability to answer the question before adding it to a content plan.
How to track competitors
- Open your project and go to the Competitors tab.
- Add the competitor websites you want to monitor.
- Review competitive analysis and market positioning.
- Keep the list current as new competitors emerge.
How to find content and keyword gaps
- Crawl competitor sites to inventory their content. See How to Run a Website SEO Audit With the Crawler.
- Compare their topics and keywords against your Keywords and LLM Keywords tabs.
- Identify high-value terms they rank for that you don't.
- Turn those gaps into a content plan.
How to act on what you find
- Create AI blog posts and articles that target the gaps.
- Schedule consistent coverage with the auto generator.
- Run outreach to win links where competitors already have them.
Best practices
- Track a focused set of true competitors rather than every site in your space.
- Prioritize gaps by search intent and business value, not just volume.
- Revisit competitor data regularly — the landscape shifts.
- Aim to create clearly better content for each gap, not just more of it.
Frequently Asked Questions
How many competitors should I track?
Focus on a handful of direct competitors that target the same audience and keywords. A tight list keeps your analysis actionable.
How do I see what content competitors have?
Crawl their site with the OutreachBox crawler to build a content inventory you can compare against your own.
What's a content gap?
A topic or keyword your competitors cover (and likely rank for) that you don't yet. Closing these gaps is one of the fastest ways to grow organic visibility.
Related articles
- How to Run a Website SEO Audit With the Crawler
- How to Do Keyword Research With OutreachBox
- How to Do SEO With OutreachBox
Study competitors to find the gaps, then create clearly better content to win them.