Analytics & Reporting
Analytics Dashboard
Updated May 5, 2026
Overview
The Analytics Dashboard provides comprehensive insights into your marketing performance. Track metrics, analyze trends, and make data-driven decisions.
Features
- Performance metrics
- Campaign analytics
- Contact analytics
- Content analytics
- Visual charts
- Export reports
- Custom date ranges
Accessing Analytics
Navigate to Analytics from the main menu.
Dashboard Overview
Key Metrics
- Total campaigns
- Active campaigns
- Email sent
- Open rates
- Click rates
- Reply rates
- Contact growth
Visualizations
- Line charts for trends
- Bar charts for comparisons
- Pie charts for distributions
- Area charts for volume
Campaign Analytics
- Campaign performance
- Email metrics
- Engagement rates
- Conversion tracking
- ROI analysis
Contact Analytics
- Contact growth
- Status distribution
- Engagement metrics
- Source tracking
Content Analytics
- Content generation stats
- Content performance
- Usage metrics
- Quality scores
Date Ranges
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
- Year to date
Exporting Reports
- Select date range
- Choose metrics
- Click Export
- Download report (CSV/PDF)
Best Practices
- Review regularly
- Track key metrics
- Compare periods
- Identify trends
- Make data-driven decisions
Related Features
Track performance and make informed decisions with comprehensive analytics.
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