Analytics & Reporting
Campaign Analytics
Updated May 5, 2026
Overview
Campaign Analytics provides detailed insights into your email campaign performance. Track opens, clicks, replies, and other engagement metrics.
Features
- Campaign performance tracking
- Engagement metrics
- Delivery statistics
- A/B test results
- Conversion tracking
- Detailed reports
Accessing Campaign Analytics
Navigate to Email > Campaigns and select a campaign, then go to Analytics tab.
Key Metrics
Delivery Metrics
- Sent: Total emails sent
- Delivered: Successfully delivered
- Bounced: Failed deliveries
- Delivery Rate: Percentage delivered
Engagement Metrics
- Opened: Emails opened
- Open Rate: Percentage opened
- Clicked: Links clicked
- Click Rate: Percentage clicked
- Replied: Replies received
- Reply Rate: Percentage replied
Performance Charts
- Open rate trends
- Click rate trends
- Engagement over time
- Comparison charts
Contact-Level Analytics
- Individual contact engagement
- Open/click tracking
- Reply tracking
- Status updates
A/B Test Results
- Test performance
- Variant comparison
- Statistical significance
- Winner identification
Best Practices
- Monitor regularly
- Track key metrics
- Identify trends
- Optimize based on data
- Test improvements
Related Features
Analyze campaign performance to optimize your email marketing results.
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