Ideas for the agentic marketing era
Insights, playbooks, and stories on AI agents, outreach, SEO, and AEO to help you grow.
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The Workflow Finished but No Email Was Sent: Read the Run Before Retrying
A completed outreach workflow does not prove an email was sent. Read step results, approvals and delivery evidence before retrying.
Two Sources Disagree About a Prospect’s Job Title: What Goes in the Email?
When prospect sources disagree about a job title, compare dates and source authority, preserve uncertainty and use a role-neutral draft.
Conference Exhibitor Prospecting: Check the Company and Event Date
Research conference exhibitors without relying on stale event lists. Verify the event edition, company identity and recipient relevance first.
Accounting Outreach to an Online Store: Build a Three-Source Brief
Build a three-source research brief for accounting outreach to an online store, separating business identity, public facts and unanswered questions.
MSP Prospecting After an Office Expansion: Verify the Signal First
Research an office-expansion announcement before drafting MSP outreach. Verify the company, location and date without guessing buying intent.
HVAC Maintenance Contracts: Research Property Managers Before Outreach
Research property managers for HVAC maintenance outreach by verifying managed locations, supplier responsibility and a relevant service fit.
Small-Agency Brand Voice: Review Three Cold Email Drafts With One Rubric
Review three agency cold-email openers with one brand-voice rubric covering evidence, tone, claims, banned phrases and the next step.
Web Design Outreach: Turn a Broken Booking Page Into a Relevant Opener
Turn an observed booking-page issue into a factual web-design outreach draft with reproducible evidence and a careful, relevant opener.
B2B SaaS Prospecting After a Funding Announcement: What to Verify
Use a funding announcement as a B2B SaaS research lead: verify the company, date, stated plans and buyer role before drafting outreach.
Commercial Cleaning Outreach: Research a Facilities Manager Before Drafting
Research a facilities manager for commercial cleaning outreach with a source ledger, a relevant draft and a human review before sending.
Cold Email Deliverability in 2026: A Sourced Checklist
What Gmail, Yahoo and the email RFCs require in 2026: SPF, DKIM, DMARC, the 10-lookup SPF limit, spam-rate thresholds and one-click unsubscribe.
B2B Prospecting Software: Compare Research and Outreach
Compare B2B prospecting software by research quality, account fit, contact context and reviewed outreach instead of database size alone.