How to Find Decision-Makers With Sales Research in OutreachBox

Quick answer: Open Sales Research, enter criteria like company name, industry, company size, location, and the decision-maker title you're targeting, then search. Review and score the leads, prioritize the best-fit decision-makers, and add them to your contacts or a sales campaign.

Sales Research is built to identify the people who actually sign off on purchases — so your outreach reaches decision-makers, not gatekeepers.

How to research sales leads

1. Navigate to Sales Research.
2. Enter your criteria:

• Company name
• Industry
• Company size
• Location
• Decision-maker title (e.g., VP Sales, CMO, Head of Ops)

1. Apply filters and search.
2. Review the results.

How to run a sales campaign

1. Click Create Campaign.
2. Define your target criteria.
3. Set campaign goals.
4. Launch and track results.

How to manage and score leads

• View your lead list and score leads by fit.
• Prioritize the highest-value decision-makers.
• Add leads to your contacts/CRM and track interactions.

Best practices

• Target by title to reach true decision-makers, not just any contact.
• Research the company before reaching out so your message is relevant.
• Personalize outreach to the decision-maker's role and priorities.
• Follow up consistently with sequences.

Frequently Asked Questions

How is Sales Research different from Leads Search?

Sales Research is focused on identifying decision-makers and building a sales pipeline with lead scoring, while Leads Search is a broader people/company database search. Use them together.

How do I prioritize which leads to contact first?

Score leads by how well they match your ideal customer profile and decision-making authority, then work the highest-scoring leads first.

Can I move these leads into a campaign?

Yes — add researched decision-makers to your contacts and target them in a sales or email campaign. See How to Run a Cold Email Campaign.

Related articles

• How to Find B2B Leads With Leads Search
• How to Research Prospects for Outreach
• How to Build a Targeted Prospect List

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Reach the people who decide — target by title, research the company, and personalize the pitch.